Ceardlann Margaíochta | Alphapanda Film Marketing Workshop

Mathias Noschis from Alphapanda - a digital marketing agency for the film industry - will give an overview of Film Marketing strategies and tools as part of an intensive 2-day Workshop.

Through recent case studies and a very hands-on approach the tutor Mathias will give a practical overview of strategic elements and social media techniques for independent films - both fiction and documentary. The first part will focus on marketing strategy: mapping of target groups, identification of benchmarks, positioning and SWOT analysis. The second part will explore how digital marketing can be used to promote films on an international and national level, from the festival premiere to the national release.

Arna tacú ag Coimisiún na Meán | Supported by Coimisiún na Meán.